IOGEAR Brings Spirit of Convergence to the Holiday Season

Proving that cookies, garish décor, booze-filled nog, off-key carolers and wrinkled relatives aren’t the only sources of cheer this season, one Caster client is cutting through the tape and colored ribbon to bring consumers a taste of what really makes people giddy during the holidays, technology.

IOGEAR, the Bob Cratchit of consumer electronics and IT solutions is holding a Twitter contest through December, with give-aways of store credit so shoppers can stock up on innovative IT and AV convergence products. Check the official IOGEAR contest rules for all the fine print, but winning is about as easy as saying tweet, tweet.

The first order of business is to create a Twitter account and start following @IOGEAR. Once finished, users just need to keep their eyes on the stream for an IOGEAR tweet that includes the hashtag phrase #Contest. Provide an answer to the question, including @IOGEAR and the #contest hashtag, and one winner for each question will be chosen to receive free gear or up to $50 of e-store credit, which can be redeemed at

In another highly unScrooge-like move, IOGEAR is also extending a special discount to all online shoppers. By entering the code IOGEAR10 at check-out, young and old, rich and poor, early-adopter and tech-illiterate alike can receive 10% off any item from

And just in case you feel intimidated by the potential for questions about the best practices for setting up a wireless USB host transmitter with a 7.1 array audio receiver, don’t fret. One of the first questions from the contest was as follows:

@IOGEAR: What IOGEAR product do you hope Santa leaves under your tree? #contest

Don’t let your rebuke of the North Pole’s most famous resident get in the way of receiving gifts this holiday season. Follow IOGEAR on Twitter, get your wish list ready and you could be enjoying  connectivity through convergence courtesy of IOGEAR this holiday season.

IOGEAR Apple Accessories

In case you missed it, our friends from Kordz are also doing a holiday promotion with HDMI cable give-aways daily.


Kordz Twitter Contest Rewards Creative AV Enthusiasts

Kordz is launching a four-day social media contest on Twitter rewarding creative AV geekiness by giving away their EVO HDMI cable to esteemed followers.

Day 1 & 2 (Tuesday & Wednesday) Kordz asks for wordsmiths to tweet their most creative acronym for HDMI while including @kordzcables and the hashtag #KordzContest in the tweet. Acronyms DON’T have to be relevant to consumer electronics, but extra credit awarded if it is.

Day 3 & 4 (Thursday & Friday) Kordz beckons those cursed with poor signal quality  to simply tweet why they feel they need a new HDMI cable, again using @kordzcables and the hashtag #KordzContest.

One prize recipient will be chosen each day and announced at 5pm EST, winners will be selected based on creativity and cleverness and there’s no limit to the number of submissions you can make.  The best responses will be featured in a follow-up blog entry to be posted after the contest ends.

Kordz is happy to get in the giving spirit, so follow @Kordzcables on twitter and tweet your best responses using #KordzContest for a chance to win.

The prize for each day is a Kordz EVO 3m High Speed HDMI cable. Contest dates are Tuesday December 7th through Friday December 10th.

Official Kordz Contest Rules


All winners must be 18 years of age or older and a resident of the United States, unless otherwise stated and/or posted.

1. Entering Contests and Choosing and Contacting Winners

Winners of Twitter based contests will be chosen at random from all Twitter follower entries received that comply with the rules outlined in the contest announcement.

Entrants must become a Twitter follower or be an existing Twitter follower and include all other specific entry information that is required in the contest announcement on the Kordz contest page located on the Caster Communications blog.

Kordz is not responsible for errors or omissions attributable to the Twitter website regardless of the reason.

Winners will be contacted through Twitter via Twitter’s Direct Message (DM) mechanism. The person who receives and replies to the winner announcement DM will be considered the winner unless he/she identifies another person as the winner in his/her DM reply. Kordz will mail the contest prize to the address supplied by the winner.

Before receiving the prize, the winner must send a DM to Kordz from the Twitter profile he/she used to enter the contest within 30 days of being notified of winning the contest. If the winner fails to respond to the winner announcement Twitter DM or sends his/her reply DM from a Twitter profile other than the one from which the original contest entry was sent, he/she forfeits the prize. There is no guarantee that Kordz will award the prize to another entrant if it is forfeited by the chosen winner.

2. Submission of text for Contest

Entries selected for display and that win the contests requiring text or other form of media from entrants will be judged entirely at the discretion of Kordz.

By submitting a text, or other form of media to Kordz, you hereby grant to Kordz and its employees, affiliates, subsidiaries, licensees and assigns, an irrevocable, perpetual and royalty-free right to use, reproduce, edit, display, transmit, prepare derivative works of, modify, publish and otherwise make use of the submitted text or other form of media in any and all forms of media, whether now known or hereinafter created, throughout the world and for any purpose. In addition to other rights, the rights granted to Kordz include but are not limited to the right to resize, crop, censor, edit, compress, feature, caption, affix logos to, and otherwise alter or make use of the submitted photo, text or other form of media.

By submitting any text or other form of media to Kordz, you hereby represent and warrant that the submitted text or other form of media does not: infringe on any third party’s patent, trademark, copyright, or other intellectual property right; does not invade any third party’s right of privacy; does not constitute a public disclosure of private facts; does not appropriate a third party’s name, likeness, image or identity; and does not place a third party in a false light. Additionally, you hereby represent and warrant that you have the authority to grant any and all rights and licenses granted to Kordz herein, including but not limited to all necessary trademark rights and copyrights, and that said rights and licenses are free and clear of any claims or encumbrances.

You acknowledge and agree that Kordz shall have no obligation to post, display or otherwise make publicly available any text or other form of media submitted by you, and may, in its sole and unfettered discretion, remove, edit, modify or delete any text or other form of media that you submit to Kordz.

You understand and intend that any text or other form of media submitted by you to Kordz may be available for viewing, rating, review, and comment on by the public, and understand that any comment or rating with which you disagree or are unhappy about may still be published by Kordz or otherwise become associated with any photo, text, or other form of media you submit to Kordz. By submitting any photo, text, or other form of media to Kordz, you hereby waive any right to privacy that you may have regarding said photo, text, or other form of media submitted by you to Kordz.

Text, or other forms of media submitted by you to Kordz shall be considered the property of Kordz and Kordz shall have no obligation to preserve, return or otherwise make available to you or others any photos, text, or other forms of media so submitted.

3. Release and Indemnification


In exchange for participating in a Kordz contest, you hereby agree to indemnify and hold harmless Kordz, its employees, affiliates, subsidiaries, licensees, sponsors and assigns from any and all claims of any type or nature which are related to or arise from any Kordz contest in which you participate. Furthermore, you hereby waive any right you might have to pursue Kordz for any claim of any type or nature that arises from or is related to any Kordz contest in which you participate.

4. Awarding Prizes

Winners are solely responsible for any/all taxes and/or fees which may result from winning a contest.

Each winner must supply Kordz with his/her legal name, mailing address, birth date, and daytime and nighttime telephone numbers.

A request for a substitute or alternative prize will not be granted. If the specified prize becomes unavailable due to unforeseen circumstances, Kordz may substitute a prize of like or equal value.

Kordz employees and their family members are prohibited from winning any prize.

Kordz reserves the right to alter the rules of any contest at anytime. If you have any questions or complaints about a Kordz contest, please visit


New CEA Membership Extols Tech Enthusiasm, Puts the "Consumer" in CES

In the tech PR world, a new calendar year brings more than just poorly sung versions of Auld Lang Syne and sloppy kisses. Not long after the champagne corks are cleaned up; technology enthusiasts, AV dealers, media, B and C-level celebrities, manufacturer representatives and us PR folk swarm sin city for the Consumer Electronics Show (CES), an orgy of gadgets, home theater gear, gaming and automotive bliss exclusively for those in the industry, until now.

CES attendance increased 6% in 2010 after a recession-pillaged 2009, and the mothership Consumer Electronics Association (CEA)® is confident it will continue to climb. To boost awareness of CES and the CEA in general, a new consumer program has been created promising member discounts, insider info and even beta testing opportunities most knuckle-dragging plebeians will never get to experience (unless they have $49).

To be clear, the CEA Tech Enthusiast Membership (CEATE) initiative is a smart move by the group, especially given the opportunities for market research, crowd sourcing and even legislative action. Technology plays a major role in everyday life, now there’s an official club with major organizational backing to prove it.

Accounts representing the #CEATE are already stirring the waters on Twitter and Facebook, but the big early splash involves two campaigns. The first 2,000 early adopting enthusiasts pay only $29 for the first year, instead of the standard $49. Not enough? The first 1,000 also receive never-before, never-again consumer access to the CES show floor on Sunday, January 9, where they can dine on real convention center cuisine, collect stress-relieving tchotchkes or just pretend they’re Walt Mossberg for a day.

The second major push includes a video contest geared at finding the Ultimate Tech Enthusiast. Whether you’re a lifelong video gamer with all 46 Mega Man iterations or a devoted audiophile who’s coffee table is made of old subwoofers, this could be the opportunity for you. Some rules, apply, ultimate winner receives VIP trip to Vegas for the show while runners-up receive gift cards and lifetime CEATE memberships.

It’s easy for folks in the consumer electronics industry to take the CES experience for granted. The hours are long, the venues are sprawling and we deal with the business and media side of technology throughout the year, depriving some allure. Yet every year, when I tell friends who work for mortgage companies, hospitals, schools or law firms my work-related travel plans for January, they’re tinged with jealousy and inevitably ask me to scout some obscure product, or grab them a 3D TV.

It’s hard to say whether people will pay $49 for closer relations with the Consumer Electronics Association, but there’s good reason to have an active presence courting and engaging consumers. The CEA has clearly put a lot of work into the initiative and I look forward to seeing where it goes. Hell, I’ll even treat the Ultimate Tech Enthusiast a trade show smoothie.