Nick Brown, who worked at Caster from 2004 until August of 2009 is rejoining the team as Director of Account Services. Nick spent the past year as Community Manager for Warwick-based Astonish Results, where he managed blogging/multimedia-heavy social networking and SEO programs while consulting and creating a library of educational materials for insurance industry clientele. Nick’s return strengthens Caster’s presence in the custom channel by adding SEO expertise and leveraging his existing industry relationships and overall channel experience.
As we welcome Nick back, we’re also saying goodbye to Ashley Daigneault. Ashley is leaving Caster to join RI-CAN (Rhode Island Campaign for Achievement Now) as government relations manager. Read Ashley’s last blog HERE.
“We’ve seen an up swell in marketing activity particularly around social networking among our clients,” stated Kimberly Lancaster, Caster’s owner, chief strategist and toilet paper stocker. “Bringing back a talented team member who understands our core business, knows our clients and has existing relationships is such an advantage. Working as a community manager, Nick gained an arsenal of social networking experience that strengthens our capabilities in Web 2.0. We’re really fortunate to have him back on our team.”
Both IOGEAR and PS Audio have named Caster agency of record. Headquartered in Foothill Ranch, CA, IOGEAR offers consumer electronics and IT solutions that enable convergence through connectivity in residential, commercial, IT and mobile applications. Caster will implement a national PR campaign to broaden awareness of IOGEAR and AVIOR branded products. PS Audio, located in Boulder, CO, will be using Caster’s services to promote its high end audio and digital music products to the specialty CE channel.
Caster Communications provides public relations and social marketing services to companies engaged in consumer, commercial and personal technology, as well as clean energy and sustainable business products and programs. Caster’s unique experience in these channels provides its clients a partner who understands the subtle nuances of marketing in specialty channels. Want more Caster? Check out CasterBlog or follow us on Facebook or Twitter.