Caster Brings Back Nick Brown, Adds IOGEAR and PS Audio Accounts to Client Roster

Caster Communications, Inc., a RI-based PR and social marketing firm, has brought back Nick Brown and added both the IOGEAR and PS Audio accounts to the agency.

Nick Brown, who worked at Caster from 2004 until August of 2009 is rejoining the team as Director of Account Services. Nick spent the past year as Community Manager for Warwick-based Astonish Results, where he managed blogging/multimedia-heavy social networking and SEO programs while consulting and creating a library of educational materials for insurance industry clientele. Nick’s return strengthens Caster’s presence in the custom channel by adding SEO expertise and leveraging his existing industry relationships and overall channel experience.

As we welcome Nick back, we’re also saying goodbye to Ashley Daigneault. Ashley is leaving Caster to join RI-CAN (Rhode Island Campaign for Achievement Now) as government relations manager. Read Ashley’s last blog HERE.

“We’ve seen an up swell in marketing activity particularly around social networking among our clients,” stated Kimberly Lancaster, Caster’s owner, chief strategist and toilet paper stocker. “Bringing back a talented team member who understands our core business, knows our clients and has existing relationships is such an advantage. Working as a community manager, Nick gained an arsenal of social networking experience that strengthens our capabilities in Web 2.0. We’re really fortunate to have him back on our team.”

Both IOGEAR and PS Audio have named Caster agency of record. Headquartered in Foothill Ranch, CA, IOGEAR offers consumer electronics and IT solutions that enable convergence through connectivity in residential, commercial, IT and mobile applications. Caster will implement a national PR campaign to broaden awareness of IOGEAR and AVIOR branded products. PS Audio, located in Boulder, CO, will be using Caster’s services to promote its high end audio and digital music products to the specialty CE channel.

Caster Communications provides public relations and social marketing services to companies engaged in consumer, commercial and personal technology, as well as clean energy and sustainable business products and programs. Caster’s unique experience in these channels provides its clients a partner who understands the subtle nuances of marketing in specialty channels. Want more Caster? Check out CasterBlog or follow us on Facebook or Twitter.

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4th Annual Mashable Awards via Facebook and Twitter

The popular social media news site, Mashable.com recently announced its 4th annual Mashable Awards and so far has gained over 30,000 nominations for more than 10,000 unique companies, apps and individuals in just one week.  The Mashable Awards celebrate major innovations and achievements in the digital and social media landscape by companies, people and projects via an open, multilingual, international, community-nominated voting platform.

Nominations and voting can be done by going to the category page of the Mashable site to pick a certain category and then logging into Facebook or Twitter to nominate or vote for someone/something. Nominations and voting are strictly done through the social media sites Facebook and Twitter. You can Tweet, Email, Post to Facebook, etc. to promote and help spread the word on voting for someone/something.  It only seems right to have voting done solely through social media from the top social media news site. I also believe it is a great way to help promote and get people talking about the nominee’s rather than just casting a quick vote.

There are 25 categories for which you can nominate any Company, Brand, Person, Website, Hyperlink, Page or Product that is publically available. You can nominate submissions or vote once per day until the nominations close. Nominations will close at 11:59 p.m. ET on Monday, November 29. The top five nominees with the most nominations will move forward to the “Final 5 Voting Round” starting Wednesday, December 1.

Winners will be announced at Mashable Awards Gala on January 6, 2011 at the Cirque du Soleil Zumanity stage in the New York New York Hotel during the 2011 International CES in Las Vegas.

For more information click here. Also, check out the #MashableAwards trend on twitter to see current nominees.

Via www.mashable.com

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Top 25 Social Butterflies at #CEDIA10

Check out this great article by Cindy Davis, from Custom CE Social, where she highlights all the tweet action from CEDIA 2010.

You might say CEDIA Expo 2010 in Atlanta was Twitterific with more than 1,200 posts, Tweets and ReTweets flying through the ether. Were you one of the Top 25?

If you attended CEDIA and didn’t see at least one of the seven folks in the sky blue T-shirts (could that be “Twitter Blue”?) on the show floor—well then you must not have been at CEDIA in Atlanta. Not only did this fairly new to the industry group of editors from RAVE Publications post the most Tweets, they were ReTweeted the most and posted almost 500 videos (if not more) from the show floor. (www.ravepubs.com) Coming from a consumer electronics editorial background—my hat is off to them. They’ll have to hash-it-out with the other CE publications.

The data below is a top-level look of the social media presence at CEDIA Expo 2010 using a paid listening, monitoring and reporting tool and does not delve into more hashtags and conversations. This data represents seven days (Sept. 21—Sept 28) with the majority of the posts happening during CEDIA Expo 2010: Wednesday, September 22 (Press Day) through the last day of the show on Sunday, September 26.

This search combs all digital media: Blogs, articles, Twitter, forums, and other social media sites. Twitter represented the overwhelming majority of social media posts. The most commonly used Twitter hashtags related to CEDIA Expo 2010 in Atlanta were #CEDIA10 and #AVtweeps.

Click here to read the rest of the post.

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