Tag: marketing

5 Writing Tips to Improve Your SEO

5 Writing Tips to Improve SEO

Not sure where to begin with SEO? You aren’t alone. While developing an SEO strategy for your entire website may seem daunting, there are some easy ways to instantly improve your website’s search ranking.  Let’s start with the basics. What is SEO and why is it important? SEO stands for Search Engine Optimization, which is […]

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How to Make the Most Out of Virtual Events

With COVID-19 and social distancing rules causing events, tradeshows and trainings to cancel, reschedule, or go virtual, everyone in the industry is being impacted — from event management to manufacturers, and everyone in between. In a pre-COVID world, virtual events were often dismissed or thought of not as engaging as their in-person counterparts. It can […]

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No Business Is Too Small to Make Headlines with Case Studies

In a crowded media landscape, case studies capture an editor’s attention. Caster writes case studies for many of our clients, pitching them for placement, using them to showcase work on client websites, and using them to book interviews on the topic – and our clients’ marketing teams continue to see momentum in campaigns and on […]

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4 Steps for Fruitful Content Strategy

If you don’t have a content program for your marketing and PR, you’re probably about to start one, or you should be thinking about it. The Content Marketing Institute (CMI) reported that content marketing is popular, and growing, with 91% of B2B brands and 86% of B2C brands using it. Quality content brings averages a […]

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MYTH, Busted: ‘No News is Good News’

At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.

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