3 Things You Might Not Know About Your Facebook Profile
From startups to project work, legacy brands to multi-national companies, Caster has worked with them all. A growing part of what we bring to the table for our clients is a social media savvy team with their pulse on updates and changes to platforms that can impact your business. From Facebook, to Twitter, Instagram, and […]
Best Practices for Paid Advertising on Facebook
Due to affordable and flexible advertising budgets and a vast network of user data, Facebook has emerged into an ideal advertising platform for all B2B and B2C businesses, small and large.
Unpacking the Facebook Privacy Crisis – What the Future Could Mean for Brands Who Use Facebook to Reach Consumers
It’s hard to look anywhere online these days without seeing news about Facebook and the Cambridge Analytica data scandal and subsequent litigation. If you haven’t followed the news, here’s the gist in a nutshell: Cambridge Analytica, a data mining and analytics firm, is accused of misusing user data from as many as 50 million Facebook […]
Why Reviews Matter: Leveraging the Power of Reviews for Your Business
(Image credit: samedaypapers.com) Picture this. You and your family have just returned from an incredible trip to the Caribbean. Your resort was lovely, the staff was kind and the vacation completely exceeded your expectations. After unpacking, you hop online to leave a glowing, 5-star review of the resort you stayed at on their Facebook page. […]
Anatomy of an Effective Facebook Post, Part 2
Competition for attention on social media is tough, and got tougher for businesses on Facebook with a new algorithm that shows fewer posts that aren’t ads. Businesses will have to apply new strategies to keep their Facebook pages and posts effective.