Tag: advertising

Three Reasons to Consider Sponsored PR & Content

Public relations, like any other business function, continues to shift and evolve – particularly in the post-COVID era of uncertainty, what works in PR continues to look different on a month to month basis. While we’re strong proponents of the power of organic PR and media relations, targeted outreach, understanding journalists and serving as resources […]

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Completing the PR Puzzle – How Smart Advertising Leads to Next Level PR

If you follow the Caster blog, you should already know how important a good PR strategy is to your brand’s success. If not, let me give you a quick rundown on why PR matters. Public Relations is all about communicating the right messages about your brand to the right people (potential and existing customers, business […]

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Best Practices for Paid Advertising on Facebook

Due to affordable and flexible advertising budgets and a vast network of user data, Facebook has emerged into an ideal advertising platform for all B2B and B2C businesses, small and large.

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