By: Peter Girard
The Caster Communications website has been under some serious construction lately, and while at first glance it might not appear that way, like the House of Stark (would) say, our “website is coming.” In all seriousness, there’s been a lot of website talk around the office of late, and it has lead to some great blogs recently. Like this one on whether or not it’s time to revamp your website, or this one on the possible future death of SEO.
As we move into an increasingly mobile world, it’s important, even more important than you might think to keep those customers in mind. According to research out of Pew Research, as of 2014, 58% of Americans adults have a smartphone & 42% of American adults own a tablet. Consumers are on the move, spending an average of seven hours a day consuming media, with mobile taking up almost two hours of that.
That’s just the beginning, these users are connected to their device at the hip. Roughly 94% of smartphone users don’t leave home without their smartphone. The way people are using mobile devices are causing a massive shift in the world of retail too. Without a mobile friendly site, you could be losing out on valuable business.
Still not convinced? The point is mobile is on the rise, these customers are using their devices to do research and are opt to take immediate action. In fact, in a recent report form Marketing Land, mobile devices accounted for 30% of web traffic in 2013 and 15% of sales. It is still true that desktop dominated both web traffic and sales in 2013, it’s the trends that mobile is growing that’s important. With the growing popularity of mobile, it’s important to listen to your customers.
With all that information, there exist two camps within non-desktop websites. There’s responsive design and then mobile design. What’s the difference between the two? Which design is best for you and your business? All these questions and more will be answered in a future blog post. In the meantime, consider how often you yourself use your mobile device and what tasks you use it for to shed some personal light on the importance of mobile for your business. Have a topic you’d like to learn more about? Feel free to reach out and make a request via Twitter at @CasterPete